Since the late 19th century, the day after Thanksgiving has been labeled the beginning of the holiday season. On this Friday, families flock to the store to score great deals on items that might not necessarily be Christmas gifts. The day is known to save consumers big money on anything from appliances to shoes.
Each year, retailers see a steady increase in how much money consumers spend as well. In 2002 consumers spent a total of $416.4 billion on holiday shopping, fast forward to 2019 where the number jumped 75% to $730.2 billion.
Since the pandemic hit, internet sales have become more popular and are on the rise. An average of 93.2 million people shopped online and spent an average of $361.90 over the Thanksgiving weekend.
Retailers know what they’re doing too. Holiday shopping equals almost 20% or more of retailers' annual sales, making it a big weekend for businesses.
When Does Black Friday Happen?
Normally, Black Friday and all the deals happen the Friday after Thanksgiving and run into the weekend. Last year a variety of retailers started their Black Friday deals a week early due to the pandemic to give consumers more time to shop and limit crowds inside of stores. This year Black Friday will fall on November 26, 2021.
2021 Black Friday Predictions
Black Friday might look a little different this year, similar to last year. Since the pandemic put a lot of restrictions on businesses and consumers. On top of that, businesses are facing shipping and supply chain issues that can limit popular items.