The sustainable movement has been around for many years, but it wasn't so popular in the fashion industry. Vegan, eco-friendly and organic materials are used to create original designs nowadays as a part of sustainable consumption.
Sustainability in the fashion industry is more critical than ever with the ongoing climate crisis. Shopping habits continue to evolve. Especially younger generations have an impact on the fashion business. They have completely new demands about what they want to consume.
There are a lot of super exciting things happening in material innovation in the fashion industry. Many sneaker brands have been reimagining some of their most popular footwear styles with a portion of plant-powered, sustainable materials or entirely plant-based components in recent months.