Similarly, data from Adobe Analytics, monitoring the e-commerce transactions of 80 of the top 100 US retailers, show that the Covid-19 outbreak had an impact on the online shopping behavior in the United States.
The interactive chart by COVID-19 Commerce Insight, an initiative of Emarsys in cooperation with GoodData, shows how pure e-commerce and online retailers performed in the last 7 days compared to the same period in the last year, before the Covid-19 crisis. The change in the US is remarkable with a +110% increase in the orders.
Product categories that stand out
Declaration of the pandemic caused panic and diverted people to buy medical supplies (masks, soap, hand sanitizers, etc.) and essential products such as toilet paper and bread. We have seen emptied shelves in household sections of markets all around the world.
According to Adobe’s analysis, e-commerce purchases of products such as hand sanitizers, gloves, masks, and antibacterial sprays have increased by 817% in the US. Purchases for cold, cough, and flu products have increased by 198%, online purchases for pain relievers increased by 152% and for toilet paper by 186%.
Similar to the urge for buying toilet paper, online sales of non-perishable foods such as canned goods and shelf-stable items also went up by 69% and 58%.
The following product categories are also among the most purchased according to Criteo sales date:
- Webcams: Working and socializing from home diverted people to buy webcams which enable them to communicate visually and virtually.
- Sleep and casual wear: Spending more time at home necessitated comfortable home wear.
- Shaving and grooming products: Closing down of barbershops and hair salons forced people to take grooming and styling in their own hands.
- Indoor sports equipment: With gyms closing down and less opportunity to work out in open space, people turned to indoor sports items such as yoga mats and stretch exercise bands.
Innovative business solutions
Customers around the world are shifting their focus in shopping in an attempt to cope with their new needs in this time of uncertainty. Business owners should correspondingly adapt to the changing behaviors in order to serve their customers in the best way they can. Businesses offering flexible and innovative solutions come to the forefront in this time of crisis.
Forward.me is providing customers worldwide with fast, affordable, and secure package forwarding solutions to shop online from US stores and receive packages to anywhere in the world. If limited shipping options had been a barrier in buying your needs from the USA, discover Forward.me’s potential today to shop safely and save at the same time.