·Mar 16, 2023

ASOS vs SHEIN: Which online retailer offers better?

Two arrows one pointing down, and other pointing up, each arrow has a brand name on it. One of them is ASOS, other one is Shein. Article updated on Mar 16, 2023

Over the past ten years, online shopping has become more and more popular, and as e-commerce has grown, there are now a lot of options for shoppers all over the world. Two popular fashion brands that have gained immense popularity among shoppers worldwide are ASOS and SHEIN. In this blog post, we will compare these two fashion brands on various parameters like category, price range, quality, and delivery time to help you make an informed decision while shopping online.


ASOS is a UK-based online fashion and beauty retailer that has been in business since 2000. It offers a wide range of products from over 850 brands, including its own label. ASOS has a broad category range of products, including women's and men's clothing, shoes, accessories, and beauty products. The brand is known for its trendy, youthful, and stylish offerings. Additionally, ASOS offers free shipping worldwide, making it an attractive option for international shoppers.


SHEIN is a China-based online fashion retailer founded in 2008. It has gained popularity in recent years, particularly among young adults, for its affordable clothing options. SHEIN has a vast category range, including women's and men's clothing, shoes, and accessories, with an emphasis on women's fashion. The brand has a unique offering with its SHEIN Curve line, which caters to plus-size women. SHEIN also offers free shipping worldwide on orders over a certain amount.

An interior of a clothing store with generaly winter clothes.

Category options

Both ASOS and SHEIN offer a wide range of categories, but ASOS has a more extensive range with its 850+ brands. ASOS has more than 500 dresses, 400 shoe options, and a vast selection of accessories, whereas SHEIN has a smaller collection of categories but with a focus on women's fashion.

Price range

Shein is well-known for its affordable pricing strategy, with clothing starting as low as $5. ASOS, on the other hand, has a broader price range, catering to customers with different budgets. ASOS has a higher-end market with its designer collaborations, which can be more expensive than Shein's offerings.


ASOS is known for selling high-quality items with an emphasis on fashion that is good for the environment and people. In contrast, Shein has faced criticism in the past for its fast fashion model and questionable ethical practices. While Shein offers affordable options, the quality of the products can be hit or miss.

An image from a store that sell household items.

Delivery time

ASOS has a more efficient delivery system, with orders being delivered within a week of placing an order. In contrast, SHEIN can take up to three weeks for international orders to arrive. However, SHEIN offers free shipping on orders over a certain amount, which can make it an attractive option for international shoppers.

Cheap international shipping?

Forwardme offers international shoppers low-cost shipping rates and consolidation services that let you ship multiple packages together in one box. This can help save on shipping costs. Additionally, they provide fast and reliable delivery options to ensure your packages arrive promptly.

In conclusion, both ASOS and SHEIN offer unique shopping experiences and cater to different markets. ASOS has a wider range of products, with a focus on quality and sustainability. SHEIN, on the other hand, focuses on fashion for women and has more affordable options. Ultimately, your choice between the two brands will depend on your priorities as a shopper.

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