How to Shop from Hepsiburada Internationally (2026 Guide)

Hepsiburada is Turkey's largest e-commerce platform, with over 300 million product listings across fashion, electronics, home goods, beauty, and Turkish-made goods that simply aren't available through global platforms like Amazon or ASOS. If you're part of the Turkish diaspora, an expat outside Turkey, or a shopper who wants access to authentic Turkish brands at Turkish prices, Hepsiburada is the place to start.

The problem is straightforward: Hepsiburada doesn't offer international shipping. Sellers on the platform ship to Turkish addresses only. There is no option at checkout to ship abroad, and no mechanism for the platform to forward your order internationally.

This guide explains how to shop from Hepsiburada internationally using Forwardme, a package forwarding service with a real Turkish address. Your Hepsiburada order ships to Forwardme's Turkish warehouse first, then Forwardme ships it to your country.

What Is Hepsiburada?

Hepsiburada is Turkey's dominant online marketplace, founded in 2001. It operates similarly to Amazon: third-party sellers list products, Hepsiburada handles the platform and payment processing, and buyers get access to a vast catalogue under one roof. Today the platform hosts more than 100,000 active sellers and over 300 million product listings.

In 2021, Hepsiburada became the first Turkish tech company to list on the NASDAQ, marking a significant milestone for the Turkish e-commerce sector. In early 2025, Kaspi.kz a major Central Asian fintech and marketplace company acquired a controlling stake, bringing additional capital and regional market connections to the platform.

The scale and depth of Hepsiburada's inventory is what makes it relevant for international shoppers. It carries products from Turkish manufacturers, major Turkish fashion brands, international brands at local pricing, and specialty goods that have no equivalent on global platforms. For the Turkish community abroad and expats familiar with the Turkish market, Hepsiburada's catalogue is difficult to replicate anywhere else.

What Can You Buy on Hepsiburada?

Hepsiburada's product range covers most major categories, but a few stand out for international buyers specifically.

Fashion and clothing: Turkish fashion brands like LC Waikiki one of Europe's largest clothing retailers by volume sell on Hepsiburada at Turkish domestic prices. LC Waikiki's international shipping from its own site can be limited and expensive; buying through Hepsiburada and forwarding via Forwardme is a more cost-effective route. Turkish-manufactured knitwear, denim, and garments produced in Bursa, Istanbul, and Denizli are also available in volume at prices that reflect domestic production costs rather than export margins.

Home goods and textiles: Turkey has a centuries-long tradition of high-quality textile manufacturing, and this shows on Hepsiburada. Towels, bedding sets, blankets, prayer rugs, and handmade goods from Turkish producers are sold here in depth and variety that Turkish expats specifically seek out. These products are expensive to source outside Turkey, and Hepsiburada's selection covers everything from budget to premium.

Beauty and personal care: Farmasi, a Turkish direct-sales beauty brand with a strong following in the diaspora, is well-stocked on Hepsiburada alongside other local and international brands. Turkish skincare products have developed significant followings internationally; Hepsiburada is a reliable source for full ranges at Turkish prices.

Electronics and tech: Major international brands sell through Hepsiburada's marketplace alongside Turkish sellers. Electronics pricing in Turkey can differ from Western European or North American pricing depending on import duty structures and local market conditions worth checking before assuming the price is comparable.

Specialty foods and household items: Products tied to Turkish cuisine from specific spices and condiments to cooking equipment and culturally specific household goods that are difficult or expensive to source internationally are available in volume on Hepsiburada. For the diaspora, this is often the primary draw.

The Problem: Hepsiburada Doesn't Ship Internationally

Hepsiburada's shipping infrastructure is designed for Turkey. Sellers use Turkish domestic carriers and generate shipping labels for Turkish addresses. When a seller lists an item, the available delivery options cover Turkish postal codes only. There is no international shipping option at checkout, and no mechanism for buyers to enter an overseas address.

If you try to complete an order on Hepsiburada from outside Turkey, you'll encounter the same block at every checkout: you need a Turkish delivery address. The platform's system does not support international delivery, regardless of what you're buying or which carrier is used.

Payment Methods on Hepsiburada for International Buyers

Payment is a secondary hurdle. Hepsiburada accepts Turkish credit and debit cards natively. It also accepts some international Visa and Mastercard cards, but these frequently fail at the 3D Secure verification step. The platform's fraud prevention is calibrated around Turkish card-issuing banks; international cards often trigger additional verification requirements that cannot be completed from abroad.

PayPal is not accepted on Hepsiburada. If you have a Turkish bank account or a Turkish-issued card, payment is straightforward. If not, you have two options: try your international card and see whether it processes, or use Forwardme's Personal Shopper service, which completes the purchase on your behalf using a Turkish-based payment method. If your card is consistently declined on Turkish sites, the Personal Shopper route is more reliable.

The Solution: Using Forwardme as Your Turkish Shipping Address

Forwardme gives you a real Turkish address that you use as your Hepsiburada delivery address. When your order arrives at Forwardme's Turkish warehouse, Forwardme ships it internationally to wherever you are.

This is the core solution: Hepsiburada requires a Turkish delivery address, and Forwardme provides one.

The Turkish address is a meaningful differentiator for Hepsiburada shoppers specifically. Most package forwarding services operate from the US or the UK only. Forwardme's Turkish address means you can shop from Hepsiburada or any other Turkish platform like Trendyol without needing any workaround on the delivery side. Your order ships domestically within Turkey using standard Turkish carriers, which is exactly what Hepsiburada's system supports. There's no friction on the seller's end.

Here's how to get started:

Sign up for a free Forwardme account - your personal Turkish address is available immediately, no subscription required
Go to Hepsiburada and find the items you want to buy
Enter your Forwardme Turkish address as the delivery address at checkout
Complete your purchase (if your international card is declined, submit a Personal Shopper request instead see above)
When your package arrives at the Forwardme Turkish warehouse, you receive a notification
Log in to your Forwardme dashboard and request international shipping to your country
Choose your carrier - DHL, FedEx, UPS, or USPS - confirm, and your package ships

If you're ordering multiple items from Hepsiburada, Trendyol, or other Turkish stores Forwardme can consolidate them into a single international shipment before sending. Consolidation means combining multiple packages into one, which reduces your international shipping cost by up to 70% compared to shipping each item separately. Your packages are stored at the Turkish warehouse for 30 days at no charge, so there's no need to rush wait until everything has arrived before consolidating and shipping.

Who Can Shop on Hepsiburada Internationally?

Forwardme ships to 220+ countries, so the Hepsiburada forwarding option is available to shoppers almost anywhere in the world. The service is used most frequently by three groups:

The Turkish diaspora: Turks living in Germany, the Netherlands, Belgium, France, the UK, the US, Australia, and elsewhere use Hepsiburada to access brands and products from home. LC Waikiki, Farmasi, Dardanel, and hundreds of other Turkish brands are on the platform at Turkish prices a meaningful difference for shoppers who know what they're looking for and what it should cost. For the diaspora, Hepsiburada's combination of breadth, depth, and domestic pricing is irreplaceable.

International shoppers seeking Turkish goods: Turkish textiles, handmade goods, certain beauty products, and food items have built genuine followings outside the Turkish community. Hepsiburada's inventory depth makes it the strongest sourcing platform for buyers who know what they want from Turkey.

Shoppers in Turkey's regional markets: Buyers in the Gulf states, Central Asia, the Balkans, and North Africa can access Hepsiburada's range and ship to their countries through Forwardme. Regional interest in Turkish fashion, cosmetics, and home goods has grown significantly in recent years, and Hepsiburada's catalogue reflects this.

Before ordering, check the Forwardme restrictions list if you're buying anything outside standard clothing, electronics, or home goods. Certain categories pressurized containers, specific chemicals, regulated electronics face carrier or customs restrictions that vary by destination country.

Hepsiburada Shipping Costs and Import Duties

Understanding what you'll actually pay involves three separate cost layers.

Hepsiburada domestic shipping: When your order ships from a Hepsiburada seller to your Forwardme Turkish address, you pay standard Turkish domestic shipping rates. These are typically low often free above a seller-determined order threshold and are shown clearly at checkout. This part of the cost is simple.

International shipping from Forwardme: This is the main variable. Forwardme's international shipping cost depends on your package's weight, dimensions, and destination country. Use the Forwardme shipping calculator to estimate your international shipping cost before you buy. Enter your package's expected weight and destination to compare carrier options side by side. Forwardme's bulk carrier rates mean you pay significantly less than booking a courier directly.

Import duties on arrival: When your package enters your country, your customs authority may charge import duties and taxes based on the declared value and item category. These vary by country and cannot be predicted or paid in advance. They are set by your government's rules, not by Forwardme. Check the customs and duties guide to understand how duties are calculated for your specific country before placing your order.

This third cost layer is particularly important for shoppers in the EU, the UK, the US, Australia, and Gulf countries, where customs thresholds and duty rates on imported goods from Turkey can add meaningfully to your total cost. Factor in duties before comparing Hepsiburada prices to local alternatives.

Is Hepsiburada Available in English?

Hepsiburada's website and app are in Turkish only. There is no official English-language version of the platform. Most modern browsers particularly Chrome offer automatic page translation that handles Turkish well enough for browsing, product search, and reading listings.

Product descriptions, seller reviews, and shipping information are all in Turkish. Machine translation handles most of this adequately for everyday shopping purposes, though technical specifications and fine print on complex items can be imprecise in translation. For high-value purchases or products where specification details matter, the translation layer is worth double-checking.

If navigating the site in Turkish is a barrier, Forwardme's Personal Shopper service can handle the purchase for you. You share the Hepsiburada product link, your size or specifications, and any questions about the item. Forwardme's Turkish-speaking team locates the item, contacts the seller if needed, completes the purchase, and notifies you when it arrives at the warehouse.

Frequently Asked Questions

Does Hepsiburada ship internationally?

No. Hepsiburada does not offer international shipping. Sellers on the platform ship to Turkish delivery addresses only. To receive a Hepsiburada order outside Turkey, you need a Turkish forwarding address which is what Forwardme provides.

How do I pay on Hepsiburada from outside Turkey?

Hepsiburada accepts some international Visa and Mastercard cards, but they are frequently declined at the 3D Secure verification step. PayPal is not accepted. If your card doesn't work on Hepsiburada, use Forwardme's Personal Shopper service. Forwardme's team purchases the item using a Turkish payment method and ships it to the warehouse for you.

Is Hepsiburada available in English?

No. Hepsiburada is a Turkish-only platform. Chrome's built-in translation works well enough for most shopping tasks. If the language barrier is a problem, Forwardme's Personal Shopper can handle the purchase for you.

What is Forwardme's Turkish address?

When you create a Forwardme account, you receive a personal Turkish delivery address at Forwardme's warehouse in Turkey. Use this address as your delivery address on Hepsiburada. When your package arrives at the warehouse, Forwardme ships it internationally to your country.

How long does shipping from Hepsiburada take?

Domestic shipping within Turkey typically takes 1-3 business days to the Forwardme warehouse. International shipping from Forwardme to your country depends on your carrier choice and destination. DHL and FedEx generally deliver within 3-7 business days to most countries. USPS is slower but more affordable for smaller packages. Use the Forwardme shipping calculator to compare delivery times and costs for your destination.

How much does it cost to ship from Turkey internationally?

International shipping cost depends on your package's weight, dimensions, and destination country. Use the Forwardme shipping calculator to get an accurate estimate before you buy. If you're ordering multiple items, consolidating them into one shipment before sending can reduce your international shipping cost by up to 70%.

What is the difference between Hepsiburada and Trendyol?

Both are large Turkish e-commerce platforms. Trendyol is particularly strong in fashion and has a younger, more trend-focused product mix. Hepsiburada has greater depth across electronics, home goods, and general merchandise, and has operated as a marketplace for longer. Both are accessible through Forwardme's Turkish address. Which one to use depends on what you're looking for.

Is Hepsiburada a reliable platform?

Hepsiburada is Turkey's largest e-commerce platform, with over 100,000 sellers and a net promoter score of 75. It operates under Turkish consumer protection law, which gives buyers return rights on most product categories within 14 days of delivery. As with any large marketplace, seller quality varies. Check seller ratings and review counts before placing high-value orders, and read recent reviews rather than relying on overall star ratings alone.

Getting Started with Hepsiburada

Hepsiburada gives you access to Turkish fashion brands, textiles, beauty products, electronics, and specialty goods at Turkish domestic prices. For the diaspora and for international shoppers who know what's available on the platform, the range is difficult to replicate anywhere else.

Sign up for a free account at forwardme.com to get your Turkish address. It's available immediately after registration, with no subscription required. If you need help with the purchase itself whether that's a language barrier, a payment card issue, or questions about a specific product submit a Personal Shopper request and Forwardme handles the rest.