How to Shop From Hepsiburada and Ship Internationally

If you've ever wanted to shop from Turkiye but had no idea where to start, Hepsiburada is the name you need to know. It's Turkiye's largest Turkish online marketplace, and it has everything from fashion and electronics to handmade goods and local beauty brands. Think of it as Turkiye's version of Amazon, except with a product catalog deeply rooted in Turkish manufacturing, local craftsmanship, and regional brands you simply can't find anywhere else.

This guide covers what Hepsiburada is, what you can buy there, and exactly how to get your orders shipped to you no matter where in the world you live.

What Is Hepsiburada?

Hepsiburada launched in 2000 and has grown into one of the most recognized names in Turkish e-commerce. The name literally translates to "everything is here," and that's not an exaggeration. The platform hosts over 100,000 active sellers across 33 product categories, with a catalog of nearly 300 million SKUs.

In 2021, it became the first Turkish e-commerce company to list on NASDAQ. Then in early 2025, Kazakh fintech giant Kaspi.kz acquired a controlling stake for over a billion dollars. That move brought serious infrastructure and global credibility to the platform. Two NASDAQ-listed companies, one shopping destination.

For shoppers outside Turkiye, this matters. It means you're dealing with a platform that has real financial oversight, transparent reporting, and a long-term vision for growth.

How Hepsiburada Works

The platform runs on a hybrid model. Some products are sold directly by Hepsiburada (first-party), and many others come from third-party sellers in what's called a Turkish marketplace model. About 76% of its total sales volume comes from those third-party sellers, which means you get an enormous range of independent vendors, small businesses, and regional producers all in one place.

Every seller on the platform gets a performance score based on delivery time, return rates, and customer complaints. You can see verified buyer reviews on every product. It's a reliable system, and the platform's customer satisfaction NPS score sits at 75, which is strong by any industry standard.

What Can You Buy on Hepsiburada?

This is where things get interesting, especially if you're shopping from abroad. Turkiye has a long history of quality manufacturing, and a lot of what gets sold in European and American stores as "imported goods" is actually produced in Turkiye. Buying directly from a Hepsiburada store cuts out the middlemen.

Fashion and Clothing

Fashion is the platform's biggest category. Turkish clothing brands like LC Waikiki, Koton, and Mavi are available here at local prices. These aren't budget brands in a negative sense, they're genuinely popular across Europe and the Middle East. You'll also find Turkish-produced pieces from global labels that manufacture domestically.

Given currency exchange rates, buying Turkish fashion online can be significantly cheaper than purchasing the same items in Western markets. A sweater that retails for 60 euros in Berlin might cost the equivalent of 15 to 20 euros on Hepsiburada.

Home Goods and Textiles

Turkiye is world-famous for its textile production, and it shows. Turkish home goods on the platform range from hand-woven rugs and decorative ceramics to high-quality towels, bedding, and kitchen equipment. If you've seen "Made in Turkiye" on your bath towels, there's a good chance those same factories have products listed on Hepsiburada.

Beauty and Personal Care

Turkish beauty brands have quietly built a loyal following internationally. Farmasi, Dr.Tuna, and various pharmacy-exclusive lines offer solid formulations at prices far below comparable Western products. The Turkish skincare and personal care section on the platform is extensive, with both local favorites and regional versions of international products priced more competitively than elsewhere.

Electronics and Tech

Hepsiburada is a go-to destination for electronics in Turkiye. Prices on Turkish electronics shopping platforms tend to run 20 to 40% lower than European retail prices for equivalent items, particularly for phones, small appliances, and accessories.

Traditional and Artisanal Products

Through its Hepsiburada initiative, the platform features authentic Turkish products including geographically certified goods like saffron, olive oil, dried fruits, handmade jewelry, and traditional copperware. These are the kinds of things you'd expect to hunt for in a bazaar, now available with a few clicks.

The Problem: Hepsiburada Doesn't Ship Internationally

Here's the catch. Hepsiburada does not offer international shipping from Turkiye directly to buyers abroad. If you put in an address outside Turkiye at checkout, it won't go through.

There are a few other friction points too. The platform requires a Turkish phone number for SMS verification. Foreign credit cards get declined regularly due to local banking regulations and 3D Secure requirements. And unless you read Turkish, navigating the interface takes some patience.

These aren't small hurdles. For most international shoppers, they're complete blockers.

The Solution: Using Forwardme as Your Turkish Shipping Address

This is where Forwardme comes in. Forwardme is a package forwarding service Turkiye that gives you a real street address at its Istanbul warehouse. That address is what you use when you check out on Hepsiburada. Your order ships to Istanbul, Forwardme receives it, and then forwards it to wherever you actually live.

How to Set It Up

Getting started is straightforward. You sign up for a free Forwardme account and receive your personal Turkish address instantly. It includes a unique suite number tied to your account, so the warehouse knows exactly which packages belong to you.

Then you shop on Hepsiburada like any local customer would. Use your Forwardme Istanbul address as the delivery address. Your packages arrive at the warehouse, you get a notification with photos of what came in, and you choose when and how to ship everything to your home country.

Forwardme works with major international carriers including DHL, FedEx, and UPS, so you can choose based on your budget or how fast you need the delivery.

The Personal Shopper Option

If the Turkish website language or the card verification issue is a real barrier, Forwardme offers a personal shopper service. You send them the product link and they handle the purchase on your behalf using a local Turkish payment method. It solves the card and account verification problem entirely.

Package Consolidation: The Biggest Money-Saver

One of the most practical features of the Forwardme package consolidation service is the ability to combine multiple packages into one shipment. International shipping costs are calculated by weight and volume. If you order from Hepsiburada three times and buy from another Turkish retailer twice, you'd normally pay five separate shipping fees.

With consolidation, all five packages get repacked into a single box. Unnecessary packaging gets removed to reduce bulk. You pay one international shipping fee instead of five. Users regularly save up to 80% on shipping costs this way, especially when shopping from multiple Turkish shopping sites in one go.

Packages are stored for up to 30 days at no charge while you wait for everything to arrive before consolidating.

Who Is This For?

The most common users are expats and members of the Turkish diaspora who want access to brands and products they grew up with. But there's a growing group of international shoppers who simply want quality Turkish goods at fair prices, especially in categories like textiles, ceramics, and skincare.

Hepsiburada for expats solves something that's genuinely hard to fix otherwise. It's not just about shopping. It's about access to products that carry meaning, products from home, at prices that make sense.

Whether you're looking for a specific local brand that doesn't export, stocking up on Turkish staples, or hunting for handmade goods with a story behind them, the combination of Hepsiburada's catalog and Forwardme's logistics infrastructure makes it possible from anywhere.

Global Access: Shopping from Hepsiburada Anywhere in the World

Whether you are located in the USA, Canada, Europe (including the UK, Germany, and France), or across the Middle East and Asia, you can access the vast Turkish marketplace through Forwardme. Our services are designed for the global Turkish diaspora, expats, and savvy international shoppers in countries like Saudi Arabia, the UAE, Qatar, and Australia who are looking for high-quality Turkish textiles and brands. However, before you fill your cart, keep in mind that certain prohibited items—such as flammable liquids, perfumes, loose lithium batteries, and pressurized aerosols—cannot be shipped internationally due to air freight safety regulations. To plan your budget effectively, you can use our Shipping Calculator to get an instant estimate of delivery costs to your specific country based on the weight and dimensions of your Hepsiburada hau

Quick Recap

Hepsiburada is Turkiye's largest online marketplace, with nearly 300 million products, 100,000 sellers, and a product range that spans fashion, home goods, beauty, electronics, and traditional crafts. It doesn't ship internationally on its own. Forwardme bridges that gap by giving you a Turkish address, handling package consolidation, and forwarding your orders to your country via trusted carriers. The process is straightforward, the cost savings from consolidation are significant, and you get access to a product ecosystem most international shoppers don't even know exists.