Shopping·Mar 13, 2023

Sephora Vs Ulta Beauty: which is better?

A few make-up produt over a white background. Article updated on Nov 23, 2023

Sephora and Ulta Beauty are major beauty retailers in the United States, offering makeup, skincare, haircare, and fragrance products. Sephora is a French-based company with over 2,600 stores worldwide, while Ulta Beauty is an American chain with over 1,200 stores across the country. Sephora is known for carrying high-end and luxury brands, as well as its private label, while Ulta Beauty offers a mix of prestige and drugstore brands and in-store salon services. Both retailers offer rewards programs, beauty services, and online shopping options for customers.

About Sephora

Sephora is a major beauty retailer known for offering a vast selection of makeup, skincare, haircare, and fragrance products from both established and emerging brands. Some of the most popular brands carried by Sephora include Fenty Beauty by Rihanna, Huda Beauty, Anastasia Beverly Hills, Drunk Elephant, and Too Faced. In addition to these brands, Sephora also offers its private label, Sephora Collection, which includes a range of affordable and high-quality beauty products.

Sephora is known for carrying luxury and high-end brands, which can range in price from moderately priced to very expensive. Some luxury brands available at Sephora include Chanel, Dior, Tom Ford, and Yves Saint Laurent.However, the store also offers a range of more affordable options, with products from brands such as Maybelline, L'Oreal, and CoverGirl.

Sephora is a go-to destination for makeup enthusiasts, offering a range of tools, brushes, and accessories to help customers achieve their desired look.

A lipstick branded Chanel focused on the image.

All about Ulta Beauty

Ulta Beauty is one of the leading beauty retailers in the United States. They offer makeup, skincare, haircare, fragrance, and more like Sephora. They provide high-end and drugstore brands, making it a one-stop shop for all beauty needs. Ulta Beauty carries popular brands such as MAC, Urban Decay, Tarte, Anastasia Beverly Hills, NYX, and L'Oreal, as well as their private-label products.

In addition to makeup and skincare, Ulta Beauty also offers a range of haircare products from brands like Redken, Matrix, and Joico.

One of the reasons Ulta Beauty is popular among consumers is because of its diverse price range, which accommodates a variety of budgets. The price range at Ulta Beauty varies, with many drugstore brands being affordable and high-end brands being more expensive. They often have sales and promotions throughout the year, including their famous "21 Days of Beauty" event where select products are discounted up to 50%.

5 make-up product imaged stuffed over each other.

Sephora or Ulta Beauty: The age-old question answered

Brands: Sephora and Ulta Beauty both carry a wide range of makeup, skincare, haircare, and fragrance brands. Sephora is known for carrying high-end and luxury brands like Dior, Gucci, and La Mer, as well as private labels. In contrast, Ulta Beauty offers a mix of both prestige and drugstore brands, including Tarte, Too Faced, Maybelline, and L'Oreal.

Price Range: One of the biggest differences between the two retailers is their price range. While Sephora is known for carrying high-end and luxury brands, their prices are generally higher than Ulta Beauty. Ulta Beauty offers a diverse range of products at different price points, from drugstore products to high-end brands, making it a more affordable option for many consumers.

Rewards Program: Both Sephora and Ulta Beauty offer rewards programs for their customers, but they differ in how they work. Sephora's Beauty Insider program offers points for purchases that can be redeemed for rewards, while Ulta Beauty's Ultimate Rewards program offers points, as well as exclusive deals and birthday gifts.

How to access Ulta Beauty and Sephora products from any country?

If you're located outside of the United States but still want to shop from Ulta Beauty or Sephora, you can use a package forwarding service like ForwardMe to get your favorite products shipped directly to you.

First, sign up for an account with ForwardMe. We'll provide you with a unique US shipping address that you can use when placing your order with Ulta Beauty or Sephora.

Next, visit the Ulta Beauty or Sephora website and add the products you want to your cart. When checking out, use the ForwardMe shipping address as your shipping address. Once your order is placed, we will receive your package and then forward it to your international address. You'll have the option to choose the shipping method that works best for you.

It's important to note that you'll need to pay international shipping fees in addition to any taxes or customs fees that may be required by your country.

By using ForwardMe, you'll be able to access products that may not be available in your country and have them shipped directly to you.

Article written by

Tami M.

Tami M.
Tami gets excited about pretty much any new and challenging topic you put on her radar. That's how her current obsessions came into her life: namely yoga, growing exotic plants, marketing, and community building. The last two are what she's focused on at Prismic.More links